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What to Look for When Hiring a Social Media Manager for Your Business

What to Look for When Hiring a Social Media Manager for Your BusinessGabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Likes Are Lying to You

Likes Are Lying to You

Likes Are Lying to YouGabe Francis
Published on: 03/06/2026

A post with a thousand likes can do nothing for your business; one with forty can book a client. Here are the social media metrics that actually predict results in 2026 — saves, shares, watch time, profile visits — and the vanity numbers to stop chas

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